The Benefits of Offering Bespoke Interiors For Housing Developments
Everybody wants their living space to reflect their personality: this is why the advice given to people selling their homes is to make the property as much of a tabula rasa as possible, so that potential buyers can imagine themselves customising a bland interior.
With new developments, however, each property really is a blank sheet. There are a number of benefits to working with this fact, and allowing your customers to specify their own interior design.
In the current housing market, it’s not difficult to attract interest in a new development, but since the sub-prime debacle, the generously mortgaged buyer has become a thing of the past. Since most people have to find substantial deposits before they can buy a home, they’re always looking to negotiate prices down. Unless, of course, you as the developer can find a way of adding substantial value to the deal.
Bespoke products are associated with luxury items and the high-end market: just think John Lobb shoes or the individualised gift service offered by Anya Hindmarch. Offering bespoke interiors in housing developments conflates your project with notions of luxury and individuality. And these are notions people are willing to pay for, even when they’re feeling the financial pinch.
Better Customer Relations
Have you ever had the experience of someone making something for you just as you like it? Maybe your mum always took care to under-brown your toast to the perfect degree, or your local coffee shop has a barista who knows you like the lid left off your morning cappuccino so that the chocolate doesn’t go soggy. It’s these acts which show that your worth as an individual has been acknowledged, which is why you get such a rush of warm feeling when you think about them.
Imagine prompting similarly warm feelings in your customers. With bespoke services, you can acknowledge their individuality by offering them control over the interior design process. By doing this you’re implicitly building a partnership, and forging a closer, more congenial relationship than you would otherwise have enjoyed.
Details Make a House into a Home
Offering a bespoke interior doesn’t have to be complicated. Like the underdone toast or un-lidded cappuccino, it’s the small touches that mean the most. And these little details will mean your customers feel right at home from the word go, in a property they love.
Making the choice of an interior a bespoke process means you’ll get it right 100% of the time, down to the last detail. Your customers won’t have to look at a stippled ceiling every day when they’d rather have a smooth one, and as a result they’ll feel completely connected to their new home. This buy-in translates into excellent prospects for future business: the couple who loved living in one of your flats will eventually want to upgrade to a house, and will be more inclined to buy it from your company than the couple who felt alienated by small but jarring misfires.
Broader Stylistic Appeal
Aesthetics are a minefield: some people love the wit and cheek of postmodernism, while others are dyed-in-the-wool conservatives and want a contemporary take on the Georgian townhouse. When you design a housing development in a particular architectural style, you’re automatically restricting your market to those who are at least mildly well disposed towards it.
If a prospective buyer is a little bit iffy about the way a development looks on the outside, the offer of a bespoke interior can seal the deal.
Not many characteristics are universal among prospective homebuyers, but one certainly is: everybody wants to see their individuality reflected in the place they live. This may translate into extravagant indoor features such as a huge chandelier, or be expressed very simply in the use of environmentally friendly materials. By offering bespoke interiors for your housing developments, you’ll enhance the value of your development, broaden its aesthetic appeal to customers and truly deal in homes rather than just buildings.